Laying the Foundation: Your Tradie Website Build Process Explained
Leave the tech stuff to us while you focus on your trade. Our process takes care of everything - from your initial call to desing, development and ongoing maintenance. We'll build your online presence and ensure that your website works as hard as you do, today and into the future.
1. Discovery Call: Getting to know your business
We believe that a successful website starts with a deep understanding of your business. That's why our process begins with a comprehensive discovery call. This initial consultation is more than just a conversation; it's an opportunity for us to learn about you, your business and your goals, ensuring we create a website that represents your business and is capable of serving your short and long-term goals.
Book A Discovery CallWhat We'll Discuss
Your Business Story
What makes your business unique? Tell us about your business' story and journey.
Goals
Outline your short and long term goals for your business and your website.
Website Expectations
What do you expect our of a website? Are there any features that you'll need or won't need?
Branding & Design
Tell is about your brand, colours, logos and any design inspiration that you've seen.
Target Audience
Define your ideal customers and their preferences so that we can tailor the website to them.
Challenges & Opportunities
Are there any hurdles stopping you from getting online and is there anything I can think of that could help you.
2. Creating Compelling Copy
Content is the foundation of your website that everything else is built around. Just like a solid foundation is crucial for any construction project, great copy is essential for a successful website. We ensure your website is content-rich and has the correct copy to help with on-page SEO as well as inticing visitors to become customers and engage with your services.
Why Quality Content Matters
Website Foundation
The strong foundation that your design is then built around.
Targeted Keywords
We incorporate trade-specific keywords to help boost search engine visibilty and attract the right audience.
Storytelling
Craft a narrative that reflects your business journey, values, and uniqueness, resonating with visitors on a personal level to establish trust.
Brand Voice
Tailor the tone and style of your copy to match your brand's personality, whether professional and authoritative or friendly and approachable.
Engagement & Conversion
Compelling copy keeps visitors engaged and prompts action, guiding them towards becoming your next customer.
Expertise Showcase
Highlight your skills, experience, and quality of work through detailed descriptions, testimonials, and case studies.
3. Unique, Tailored Design
A well-designed website is crucial for making a strong first impression and to standing out in the digital landscape. Our design process is focused on creating unique, functional, and visually appealing websites that are perfectly tailored to the needs of tradesmen.
Why Custom Design Matters
Unique and Personalized
Each website is custom-built from scratch, reflecting your brand's identity and standing out from the crowd.
Tailored for Tradies
Designed with tradesmen in mind, our layouts prioritize easy navigation and essential information display to make it easy for customers to learn about you and to contact you.
Brand Consistency
We ensure design elements align with your brand, creating a cohesive look across all platforms for a professional image.
Incorporating Your Ideas
Collaborative design process ensures your vision is realized, with your input valued throughout.
Mobile Responsive
Websites are optimized for all devices, providing a seamless experience regardless of screen size
User-Friendly Experience
Emphasizing functionality, our designs prioritize easy navigation, enhancing engagement and conversion rates.
4. Professional Website Development
We ensure that your website is not only visually appealing but also technically sound. A well-developed website is essential for both user experience and search engine ranking. Our development process focuses on speed, responsiveness, and technical SEO, ensuring your website is highly performant.
Why Quality Development Matters
Speed and Performance
Optimized for fast loading times and smooth operation, enhancing user experience.
Mobile Responsiveness
Fully adaptable to all devices, ensuring seamless functionality on desktop, tablet and mobile screens.
Technical SEO
Correct implimentation of site structure, technical SEO and web best practices.
Clean and Scalable Code
Built by hand so it can easily be altered and add new features quickly without expensive and slow plugins.
Secure and Reliable
We make static websites that are inherintly secure and reliable, with monthly maintenance included in our hosting.
Integration with Tools
The ability to integrate with any tools that you need to support your business needs.
5.Seamless Website Launch
We make sure that bringing your new website online is a smooth and stress-free experience. From helping to secure your domain name to setting up essential tools for tracking and analytics, we handle every aspect of the launch process so that you don't have to touch any of the technical stuff.
How We Launch Your Website
Domain Registration
We help you find and secure a domain name for your website and handle the set-up of the domain.
Reliable Hosting
Our hosting solutions ensure your website stays up and running smoothly with regular backups, security monitoring, and maintenance
Search Engine Indexing
We index your website with Google to make sure they know that you exist. This will allow your website to start appearing in search engine results.
Google Analytics Set-Up
Account set-up and implimentation so that you can gather insights about your traffic and where they are coming from, with monthly reports sent to your email.
Comprehensive Testing
Before launch, we conduct thorough testing to ensure every aspect of your website works correctly, including checking for broken links, verifying form functionality, and optimizing for speed and performance.
Google Business Set-Up
Help you set-up and optimise a powerful tool for appearing in local search results, allowing you to show up on Google Maps, get reviews from customers and more.
6. Ongoing Support: Your Digital Partner
Our commitment to your success extends far beyond the initial website launch. With our monthly service, we provide comprehensive ongoing support to ensure your website remains optimized, secure, and up-to-date.
What To Expect
Effortless Updates
Say goodbye to the hassle of managing website updates yourself. With our monthly service, simply email us your content and image updates, and our team will action them promptly, saving you valuable time and ensuring your website stays fresh and engaging.
New Pages & Features
As your business evolves, so should your website. Our team is here to help you grow by adding new pages, implementing new features, and enhancing functionality as needed. With the ability to add a blog section, integrate an online booking system, add new pages and more.
Flexible Pricing
Our monthly subscription includes updates to existing content. New features, pages and content can be priced accordingly, ensuring you only pay for what you need and allowing you to scale your website as your business grows.
Boost Your Business with a Website That Works as Hard as You Do.
Our websites are built for tradies just like you. With lightning-fast load times, superior SEO, and designs that convert visitors into customers, we'll help you stand out in the digital world.
Ready to see more leads and grow your business? Book your free consultation now and let's build your online success together.
Book Your Free ConsultationGot A Question?
If you need more information or have a question please send me a message and I'll get back to you as soon as possible.
Located MelbourneVictoria, Australia Email tom.wilson@wilsonswebdevelopment.com.auCall 0488 177 710
