Client Overview:
Valley Plumbing and Roofing is a new business that is specialising in metal roof plumbing in the Yarra Valley. As skilled tradespeople entering a competitive market, they needed a strong online presence to establish their brand and attract clients. They struggled with using a website builder before they came to me for some help.
Challenges:
As a new business, Valley Plumbing and Roofing faced several challenges:
- No existing web-presence.
- Previous struggles with DIY website builders.
- Need to showcase their services and expertise effectively.
- Requirement for a professional, centralised platform to support referrals and social media efforts.
Our Solution:
We created a custom-coded, high-performance website tailored specifically to Valley Plumbing and Roofing's needs:
- Modern design with easy navigation.
- Home page that clearly showcases services, a gallery and business/contact information.
- Prominent display of contact information above the nav bar on all pages.
- Lightning fast loading times for improved user-experience.
- Trust badges from Hi-Pages to increase credibility.
- Testimonials to provide social proof.
- Images showcasing their work throughout the site.
- Strategically placed CTAs to encourage visitor enquiries.
- Simple, effective contact form that sends emails directly to the business owner.
Key Features:
- Comprehensive service page that gives an introduction to each of the services that the business provides, encouraging users to learn more.
- Gallery that showcases past work and their workmanship.
- Easy to find contact info and user-friendly inquiry form.
- Technical SEO optimised to give the best chance of discovery.
- Keyword focused content throughout.
- Optimised speed and performance.
- Mobile responsive design to look great on all devices.
Results:
The impact of the new website was immediate:
- Received a form submission on the first day of launch from someone searching the business name.
- Generated a phone call inquiry from a Google search on launch day.
- Created a professional platform for social media and referral traffic.
- Established a strong base to expand the business's online presence.
Takeaways:
This project underscored the importance of a professional web presence for new businesses and the fact that getting a specialist to develop your website is much more efficient than facing the prospect of building it yourself.
It also demonstrated how a well-designed website can immediately impact lead generation and provide a solid foundation for digital marketing efforts. I look forward to seeing the business grow and working with Valley Plumbing and Roofing to continue expanding their online presence.
Are you a new roof plumbing business looking for something similar?
I hope that these case studies can provide some insight into what I can provide for a business. If you are starting out and need some help with getting online then please contact us to get started or answer any of your web-related questions.
