Client Overview:
Halley Roof Plumbing specializes in metal roofing services in Melbourne's eastern suburbs. As a skilled tradesman with limited tech experience, the owner needed a partner to handle all aspects of his online presence.
Challenges:
Halley Roof Plumbing faced several challenges:
- No existing web presence.
- Owner's self-described lack of tech skills.
- Need to establish credibility in a competitive local market.
- Requirement for more in-depth online strategy than just a website.
Our Solution:
We delivered a full-service digital solution. Once we got some details about the services that Halley Roof plumbing provided we were able to:
- Build a Custom designed, high-performance website:
- Clean, intuitive layout following effective tradesman website structure
- In-depth service pages for SEO and customer information
- Gallery showcasing past work
- Testimonials and images of the owner to build trust
- Prominent, easy to access contact information, especially in the header
- User-friendly contact form sending leads directly to owner's email
- Google Business Page Optimisation:
- Complete setup and optimization of GMB profile
- Guidance on collecting customer reviews
- Content Creation:
- Crafted all website copy based on provided company information
- Optimized content for local SEO
Key Features:
- Optimized homepage with clear service offerings and unique selling points
- Detailed service pages for each roofing service
- Photo gallery of completed projects
- Customer testimonial section
- Prominent contact information and CTA buttons
- Mobile-responsive design
Results:
The impact of our comprehensive strategy was significant and rapid:
- 10 calls in the first month after launch!
- Ranked in top 3 for 'roof plumber Mitcham' Google searches
- Consistently in top 10 for similar local searches
- Collected nearly 20 Google reviews in just one week
- Established a strong foundation for future business growth
Takeaways:
This project demonstrated the power of a holistic digital strategy for local tradesmen. By combining a well-designed website with Google My Business optimization and a proactive approach to reviews, we were able to quickly establish a strong online presence in a competitive local market. It was great working with Jordy, he is a very driven businessman who took my advice and did more than I thought was possible. I look forward to working with him to further his online presence and watching his business grow.
Are you a Roof Plumber looking to build a similar online presence?
I know how daunting getting online can be. It can be especially time consuming and draining if it is your first time. Please contact us if you have any questions or would like to get started with creating your own website. We can focus on your website while you focus on building your business.