Overview
BM Roof Plumbing is a local roof plumbing business that has been serving Melbourne's Eastern Suburbs for almost a decade. They specialise in metal roofing projects and can complete a wide variety of services in this area.
Challenges
Their online presence was based on their Google Business Profile which was set-up really well already as well as an Instagram account. A small website had been created by their booking software but it was lacking content and a unique design, meaning it would not be able to effectively generate traffic or convert visitors to customers.
As with most tradesmen BM Roof Plumbing required a website that would:
- Build trust with their customers.
- Showcase their services and expertise.
- Make it easy for customers to contact them and request quotes.
- Improve their visibility in search results.
Our Solution:
We created a hand-coded, high performance website with a unique design and keyword focused content tailored specifically to BM Roof Plumbing's needs:
- Modern design that matched their brand as well as web best practices.
- Obvious call to action buttons to encourage conversions.
- Easy to find contact details and short contact forms to make it as easy as possible for potential customers to reach out.
- Optimised for local SEO, both technically and through key-word focused content.
- Fast loading times to reduce bounce rates and improve overall user-experience.
- Images of the companies work to build trust.
- Optimised to look great on all devices.
Key Features:
- Service pages with rich content that details exactly what services they provide.
- Testimonials from past customers to build trust.
- Gallery of past work to showcase their skill.
- Prominent 'call to actions' to encourage conversions.
- Contact form that sends lead information directly to BM Roof Plumbing's email.
- Contact details are front and centre, making them easy to find.
Takeaways:
The most important part in generating traffic for tradesmen is local search engine optimisation. We gave them the best chance of ranking in their service areas by creating a high performance website with great load speed and technical SEO as well as filling their website with key-word focused content based on their services and area.
After we generate traffic we need to get them to take action. We encourage this by providing as much information as possible about the available services through easy to digest content and images. We build trust by presenting testimonials, showing past work as well as images of people in the business. We also need to make it as easy as possible for customers to get in touch with us, that is why the phone number is right at the top of the page along with a noticeable contact button with CTA's tactically positioned all throughout the website as well.
Are you a roof plumber looking for something similar?
We are specialists in bringing tradesmen online and the best part is it is entirely done for you, no more wasting hours sitting at the computer when you could be building you business. Contact us to get started or for some more information on how we can help you get online.
